Who’s Rachel?

I’m Rachel Weingarten and style is my business. Well, that may be the oversimplified if somewhat nebulous version of what I do. In addition to being a beauty expert and former celebrity makeup artist, I have a whole lotta hustle going on. For a while there in addition to writing for others I ran a few blogs. In early 2020 I decided to consolidate the blogs and incorporate a lot of my faves in one place. Please bear in mind that I use faves a bit loosely here. For the most part, I will be featuring things I really love. I’ll also touch on pop culture, trending topics and my original recipes and recommendations.

Here’s some more about me:

I’m a skillionaire. A polymath. A Jill of all trades. I’ve been called a serial entrepreneur*, hotshot consultant**, one of the new faces of philanthropy***, celebrity style maven**** and a marketing guru*****.  You can head over to my catchall site to read a bit more about me and my professional self and find some of my other sites if you’re so inclined.

My day job is a marketing & brand strategist & trends analyst and copywriter. My side hustles are many and include my work as the author of three nonfiction books and a freelance writer and contributor to top tier outlets. I develop/brand/position/name products for cosmetics and consumer packaged goods companies. Sometimes I wear the title of professor as I lecture on the history of beauty culture, beauty advertising and consumer trends on the graduate and undergraduate level. Sometimes I even pack a room as I speak about topics related to business, style, beauty and spirituality and the way they connect and intersect in our bustling lives. Keynote addresses, corporate escapes and holiday parties? Yeah. I’ve got those covered too.

Want to know more about me? Here’s the quick and dirty bio. Or the really really long one.

I have a couple of other more specialized websites if you’re interested in more information on me and/or the ways we can potentially work together in the future. My pared-down online hub which will lead you to my other websites.

by: Rachel Weingarten: My day job is as a content creator, communications and marketing consultant. I’m also an award-winning lifestyle author and writer. I’m a longtime columnist at and Ladders. You can find my writing on,, The Guardian,,,, and so many other top tier outlets.

In my guise as The Beauty Historian: I regularly write about, consult on issues relating to (including film, television and museums) and lecture about the history of beauty, the beauty industry and cosmetics products and marketing.

You can also find me on IMDB and my Amazon author page. (And yes, I know that basically all my sites need to be updated!)

My websites and I are both works in progress, so please keep checking back in for updates and random interesting information or appearances.

*CNN Money
** Washington Post
*** Crain’s New York Business
****ABC News
*****PR Newswire