Beauty Historian

Well, Hello Gorgeous!

I’m Rachel Weingarten a long time cosmetic industry insider and former celebrity makeup artist, product developer, award-winning author, marketing strategist, beauty historian and author of three award-winning non-fiction books including Hello Gorgeous!, Beauty Products in America ’40s – ’60s which inspired a week-long retro beauty event at Henri Bendel.

I’ve lectured on beauty history and advertising and cosmetic and fragrance marketing at the Fashion Institute of Technology; Personal Branding on the graduate and undergraduate levels at NYU; and partnered with luxury brand LVMH on their luxury retail series for which I created/taught: From Cleopatra to the Kardashians, a short history of beauty culture at Parsons. I’ve created fun, interactive workshops on evolving beauty for cosmetic and pharmaceutical corporations and consulted for cosmetics giants including the Estee Lauder brands, Shu Uemura, Benefit Cosmetics, Coty, Procter and Gamble and many more. I’m a frequent guest speaker and repeat keynote speaker for the Society  of Cosmetics Chemists and many more groups. I also appeared on the Sundance Channel series Love/Lust & Makeup along with Stacy London & Bobbi Brown.

If you found this part of my site on your own, there’s a good chance you were looking for a beauty historian to comment on the history of the cosmetics industry, women’s spending habits through the decades. Who knows? Maybe you’re searching for a consultant for your TV show, movie or advertising campaign. Then again, you might simply have been looking for a kindred spirit as obsessed with lip gloss as you are.

Want to connect or see if we can find a way to work together? I’d love to chat about it!


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This website has been reconstructed after a massive meltdown. Please be patient with me as I recreate and rebuild!