Hello, Gorgeous!

I’m Rachel Weingarten and style is my business. Well, that may be the oversimplified if somewhat nebulous version of what I do.

I’m a skillionaire℠. A polymath. A Jill of all trades.

I’ve been called a serial entrepreneur (CNN), a hotshot consultant (Washington Post), one of the new faces of philanthropy (Crain’s), a celebrity style maven (ABC News), and a marketing guru (PR Newswire). I’ve lectured on the graduate and undergraduate level at FIT, NYU, and Parsons (in partnership with LVMH).

I overthink so you don’t have to.

My work has spanned nearly every aspect of the beauty industry — and well beyond it. As a beauty historian, strategic communicator, and consultant, I’ve handled everything from campaign analysis to copywriting for brands like LVMH, Coty, Allergan, Dentsu, and Microsoft, plus a long list who get awfully cranky about NDAs. I’m a three-time author, including a New York Public Library Book of the Year, a former celebrity makeup artist, and a FEMA-trained chaplain first responder. On the side I co-founded a nonprofit serving Holocaust survivors, caregivers, and their families, and I run three newsletters I can’t seem to stop writing.

Find me here:

🍇 vineyard.agency — Strategic communications and marketing consulting. Name change and new branding coming summer 2026

💌 Hello Gorgeous! — Beauty & lifestyle newsletter for women 40+

📰 The Hot Sheet — PR and communications intel and strategy newsletter

✡️ The Kumzits — Jewish community & culture newsletter

💜 RWR Network — 501(c)(3) nonprofit I co-founded

📚 My Books — I’ve written three award-winning nonfiction books.

🎤 In the Press — ABC News, AP, Daily Beast, WWD, Glamour & more

✍️ My Bylines — People, InStyle, NY Times, The Week, USA Today & more