Rachel Weingarten does a lot of things…
My day job is a copywriter/marketing/branding strategist & trends analyst. My side hustle includes my work as a columnist and contributor to top-tier outlets including parade.com, CNN.com, AARP, The Costco Connection, Parade.com, The Week and many others. I’m also the author of three award-winning non-fiction books.
My (published) books are:
- Ancient Prayer: Channeling Your Faith 365 Days of the Year which was initially released as a Barnes and Noble exclusive, and was the #1 release in prayer and spirituality. Elizabeth Gilbert, the author of Eat Pray Love, was kind enough to show my book a lot of advance love. Lots of celebrities have their own copies. It’s rumored that Matisyahu has a copy. Kerry Washington does too. So do a bunch of other spiritual celebrities.
- Career and Career and Corporate Cool was chosen by Entrepreneur Magazine and Careerbuilder as one of the top career books of the year and was launched in partnership with global brand Nokia.
- Hello Gorgeous! Beauty Products in America ’40s-’60s was a NY Public Library book of the year and inspired a weeklong retro beauty event at Henri Bendel in NYC including the 5th Avenue windows and entire first floor decorated Hello Gorgeous! style.
I’m also working on a mystery series set in my native Brooklyn and a non-fiction book I hope to be announcing soon.
Brand Strategy and Promotion
In the realm of marketing, strategy and media consulting, I’ve worked with brands that will be immediately recognizable to you.
Clients past and present run the gamut from mom and pop companies to global CPG brands, celebrities, political figures, and properties including (but not limited to!) Christina Aguilera, American Idol, AOL, Benefit Cosmetics, Coty, Bing, Dansko, Dentsu, GlassesUSA, Irish Board of Tourism, Kidpik, Leggiadro, Links of London, Little, Brown and Company, LVMH, MSN, Microsoft, Nokia, Not Your Mother’s, Nuance Communications, Rakuten, Saputo Cheese, Shu Uemura, Time Warner and many more.
Due to existing NDAs, I can’t reveal most of my clients!
Rachel Weingarten back in the day
I am among other things a former celebrity makeup artist and owner of the first low-fat muffin business approved by the FDA. I worked on the internet back when most pages were grey or naughty and created or launched some of the world’s most beloved websites in a time when most people didn’t quite know what the internet was. I designed my first line of clothing at the age of sixteen. I’ve lectured at universities including New York University and The Fashion Institute of Technology graduate programs on subjects including personal branding and the history of cosmetic and fragrance marketing.
I’ve created style sections for top newspapers and publications and stand-alone style sections for magazines and websites. I’ve produced events around the Academy Awards, The Tonys, The Grammys, Fashion Week, and The Golden Globes. I’ve worked with a roster of clients that run the gamut from big Pharma to snack foods, to cosmetics, movies, and politicians. I’ve created, written scripts for, and acted as the on-air talent for my own show about women entrepreneurs on CNN. I’m regularly quoted or featured in top-tier publications, programs, and outlets that include the AP, NY Times, and The Wall Street Journal to Glamour and Cosmopolitan magazines.
I’m fortunate enough to live in a time and place when being multi-faceted is celebrated instead of denigrated. When I worked more exclusively as a marketing strategist, I’d frequently write under a pseudonym since I didn’t want to confuse or distract clients. These days, I’ve managed to combine my skills and experience to be able to work as both a marketing strategist/trends analyst and award-winning writer along with a side order of consulting on some of my favorite topics including small business, beauty history, and modern business etiquette.